Key notes from the first chapter of "Endless Referrals by Bob Burg"
- Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.
- We are not dependent on each other; nor are we independent of each other; we are all interdependent with each other.
- Each of us has a personal sphere of influence of about 250 people. And so does every person we meet.
- All things being equal, people will do business with, and refer business to, those people they know, like, and trust.
- It isn't just what you know, and it isn't just who you know. It's also who knows you and what you do for a living - when that person, or someone that person knows, needs your products, goods, or services. Providing that first person knows you, likes you, and trusts you.
- Business cards are not a big deal. We need them mainly to get the other person's card.
- A system is the process of predictable achieving a goal, based on a logical and specific set of how-to principles.
- A system permits ordinary people to achieve extraordinary results, predictably.

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